Questions: Question 13 5 pts Marketing managers planning to use new social networking technologies to strengthen their market presence are portraying their ability to experiment ability to outsource work collaboration skills routine skills

Question 13
5 pts

Marketing managers planning to use new social networking technologies to strengthen their market presence are portraying their 
ability to experiment
ability to outsource work
collaboration skills
routine skills
Transcript text: Question 13 5 pts Marketing managers planning to use new social networking technologies to strengthen their market presence are portraying their $\qquad$ ability to experiment ability to outsource work collaboration skills routine skills
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Solution

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Answer

The answer is collaboration skills.

Explanation
Option 1: Ability to experiment

While experimenting with new technologies is important, the question specifically asks about using social networking technologies to strengthen market presence, which is more closely related to collaboration.

Option 2: Ability to outsource work

Outsourcing work is not directly related to the use of social networking technologies for strengthening market presence. It is more about delegating tasks to external parties.

Option 3: Collaboration skills

Social networking technologies are inherently collaborative, allowing marketing managers to engage with customers, partners, and other stakeholders. This strengthens market presence by building relationships and fostering community engagement.

Option 4: Routine skills

Routine skills are not particularly relevant to the innovative and dynamic nature of social networking technologies. These technologies require adaptability and collaboration rather than routine tasks.

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