Questions: The central route of the elaboration likelihood model works by engaging someone thoughtfully with a:
list of credible sources
dynamic speaker
logical argument
catchy phrase
Transcript text: The central route of the elaboration likelihood model works by engaging someone thoughtfully with a:
list of credible sources
dynamic speaker
logical argument
catchy phrase
Solution
Answer
The answer is logical argument.
Explanation
Option 1: List of credible sources
While credible sources can enhance the persuasiveness of a message, they are more related to the peripheral route of the elaboration likelihood model, which relies on cues outside the content of the message itself.
Option 2: Dynamic speaker
A dynamic speaker can capture attention and make a message more engaging, but this is also more aligned with the peripheral route, which focuses on superficial aspects rather than the content of the message.
Option 3: Logical argument
The central route of the elaboration likelihood model involves engaging the audience with a logical argument. This route requires the audience to think critically and evaluate the merits of the argument, leading to more enduring attitude change.
Option 4: Catchy phrase
A catchy phrase might grab attention or be memorable, but it typically appeals to the peripheral route, which does not require deep processing of the message content.