Questions: What should be the goal of the personal selling process? Increased sales Building good customer relationships Innovative solutions Interaction Word-of-mouth advertising

The answer is Building good customer relationships.

While increased sales are a significant outcome of the personal selling process, they are not the primary goal. Sales are often a result of effective personal selling, but focusing solely on sales can lead to short-term gains rather than long-term success.

The primary goal of the personal selling process is to build good customer relationships. Establishing strong relationships with customers leads to trust, loyalty, and repeat business. This long-term approach ensures sustained success and customer satisfaction.

Providing innovative solutions is an important aspect of personal selling, but it is more of a means to an end rather than the ultimate goal. Innovative solutions can help in building good customer relationships and increasing sales, but they are not the primary objective.

Interaction is a crucial component of the personal selling process, as it involves direct communication with the customer. However, interaction itself is not the goal but a method to achieve the goal of building good customer relationships.

Word-of-mouth advertising is a beneficial outcome of successful personal selling, as satisfied customers are likely to recommend the product or service to others. However, it is not the primary goal but rather a positive byproduct of building good customer relationships.