The zeros of the polynomial are \( x = 3 \) and \( x = -1 \).
- At \( x = 3 \), the graph crosses the x-axis.
- At \( x = -1 \), the graph touches the x-axis and turns around.
The correct choice is C: The graph crosses the \( x \)-axis at \( x=3 \) and touches the \( x \)-axis and turns around at \( x=-1 \).
\[
\boxed{\text{C}}
\]