Questions: Are thoughts that express disagreement with message (eg- “I don’t think this product can appeal to college students even though the ad claims that it is for college students”) A-One-sided arguments B-Counterarguments C-Affective responses D-Comparative arguments

The answer is B: Counterarguments.

Explanation for each option:

A. One-sided arguments: These are arguments that present only one perspective or side of an issue, without acknowledging opposing viewpoints. They do not involve expressing disagreement with a message, but rather focus on reinforcing a single perspective.

B. Counterarguments: These are thoughts or statements that express disagreement or opposition to a particular message or claim. In the context of the question, a counterargument would be a thought like “I don’t think this product can appeal to college students even though the ad claims that it is for college students,” as it directly challenges the message presented in the advertisement.

C. Affective responses: These refer to emotional reactions or feelings elicited by a message or stimulus. They do not specifically involve disagreement or opposition to a message, but rather describe the emotional impact it has on an individual.

D. Comparative arguments: These involve comparing two or more items, ideas, or messages to highlight differences or similarities. While they may involve some level of evaluation, they are not specifically about expressing disagreement with a message.