Questions: Question 16 1 pts Coolers Inc. has decided to launch a new energy drink that will have the fewest calories among its competitors. To understand the market potential for the new drink and the demographics and attitudes of consumers who are likely to buy the product, Coolers should most likely use archival research descriptive research exploratory research experimental research causal research

The answer is exploratory research.

Archival research involves analyzing existing records or data sets to find patterns or trends. While useful for understanding historical data, it may not provide insights into current consumer attitudes and market potential for a new product.

Descriptive research aims to describe characteristics of a population or phenomenon. It can provide information on consumer demographics and behaviors but may not delve deeply into understanding the underlying reasons or potential for a new product.

Exploratory research is used to investigate a problem or situation when there are few or no earlier studies to refer to. It helps in gaining insights and understanding of the market potential, consumer demographics, and attitudes. This type of research is most suitable for understanding the market potential for a new product like an energy drink with the fewest calories.

Experimental research involves manipulating one variable to determine if changes in one variable cause changes in another variable. This method is more suited for testing hypotheses rather than understanding market potential and consumer attitudes.

Causal research aims to determine cause-and-effect relationships. While useful for understanding the impact of one variable on another, it is not the best fit for exploring market potential and consumer attitudes for a new product.