Questions: Multiple Choice Question By allowing customers to accumulate points or other benefits for doing business with the same company, the goal behind the use of loyalty programs is to - reduce the amount of needed advertising - reduce other sales promotion techniques - increase brand awareness - strengthen customer relationships

Multiple Choice Question By allowing customers to accumulate points or other benefits for doing business with the same company, the goal behind the use of loyalty programs is to - reduce the amount of needed advertising - reduce other sales promotion techniques - increase brand awareness - strengthen customer relationships
Transcript text: Multiple Choice Question By allowing customers to accumulate points or other benefits for doing business with the same company, the goal behind the use of loyalty programs is to $\qquad$ - reduce the amount of needed advertising reduce other sales promotion techniques increase brand awareness strengthen customer relationships
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Solution

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Answer

The answer is strengthen customer relationships.

Explanation
Option 1: Reduce the amount of needed advertising

While loyalty programs can indirectly reduce the need for advertising by fostering repeat business, this is not their primary goal. The main focus is on customer retention rather than reducing advertising costs.

Option 2: Reduce other sales promotion techniques

Loyalty programs are a form of sales promotion themselves. They do not necessarily aim to reduce other sales promotion techniques but rather complement them by providing ongoing incentives for repeat purchases.

Option 3: Increase brand awareness

Loyalty programs can contribute to brand awareness, but this is more of a secondary benefit. The primary goal is to retain existing customers rather than attract new ones.

Option 4: Strengthen customer relationships

The primary goal of loyalty programs is to strengthen customer relationships. By offering rewards and benefits, companies encourage repeat business and foster a sense of loyalty among their customers. This leads to long-term customer retention and increased customer lifetime value.

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