Questions: A company will create a one-to-two page document within the marketing plan that summarizes the main points. What is this document called? Mission statement SWOT analysis Strategic plan Organizational summary Executive summary

The answer is the last one: Executive summary.

Explanation for each option:

• Mission statement: This is a brief statement that defines the purpose and primary objectives of an organization. It is not a summary of the marketing plan.

• SWOT analysis: This is a tool used to identify the Strengths, Weaknesses, Opportunities, and Threats related to a business or project. It is not a summary document.

• Strategic plan: This is a comprehensive plan outlining an organization's strategy and direction. It is not a summary but rather a detailed plan.

• Organizational summary: This could refer to a brief overview of an organization's structure and operations, but it is not specifically a summary of a marketing plan.

• Executive summary: This is a concise document that summarizes the main points of a larger report or plan, such as a marketing plan. It is typically one to two pages long and provides a quick overview for decision-makers.

In summary, the document that summarizes the main points of a marketing plan is called an Executive summary.