Questions: When a marketing website collects cookies, marketers should commit to best practices for privacy and security. The sponsoring organization may also be required to conform to World Wide Web Consortium (WC3) standards, obtain consumer consent, create multiple versions of the site, improve page-loading speeds.

When a marketing website collects cookies, marketers should commit to best practices for privacy and security. The sponsoring organization may also be required to conform to World Wide Web Consortium (WC3) standards, obtain consumer consent, create multiple versions of the site, improve page-loading speeds.
Transcript text: When a marketing website collects cookies, marketers should commit to best practices for privacy and security. The sponsoring organization may also be required to conform to World Wide Web Consortium (WC3) standards, obtain consumer consent, create multiple versions of the site, improve page-loading speeds.
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Solution

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The answer is the second one: obtain consumer consent.

Explanation for each option:

  1. Conform to World Wide Web Consortium (WC3) standards: While conforming to WC3 standards is important for web development and accessibility, it is not directly related to the collection of cookies and the associated privacy and security practices.
  2. Obtain consumer consent: This is the correct answer. When a marketing website collects cookies, it is essential to obtain consumer consent to comply with privacy laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union.
  3. Create multiple versions of the site: Creating multiple versions of the site may be useful for other purposes, such as localization or A/B testing, but it is not directly related to the collection of cookies and privacy practices.
  4. Improve page-loading speeds: Improving page-loading speeds is a good practice for enhancing user experience, but it is not directly related to the collection of cookies and privacy practices.

Summary: When a marketing website collects cookies, marketers should commit to best practices for privacy and security, which includes obtaining consumer consent.

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