Questions: MADD promotes its campaign to stop drunk driving through mailings, advertising, and education. MADD is providing which kind of marketing offering? Multiple Choice - goods - innovations - ideas - services - promotions

The answer is: ideas

Explanation for each option:

1. Goods: Goods are tangible products that can be physically touched and owned. MADD (Mothers Against Drunk Driving) is not providing a physical product in this context, so this option is incorrect.

2. Innovations: Innovations refer to new methods, ideas, or products. While MADD's campaign may involve innovative strategies, the primary offering here is not an innovation itself but rather the promotion of a concept or belief.

3. Ideas: Ideas are intangible concepts or beliefs that can influence behavior and attitudes. MADD's campaign to stop drunk driving is centered around promoting the idea of safe and responsible driving, making this the correct answer.

4. Services: Services are intangible activities or benefits provided to consumers. While MADD may offer services such as support for victims of drunk driving, the campaign described in the question is focused on spreading a message rather than providing a direct service.

5. Promotions: Promotions are marketing activities aimed at increasing awareness or sales of a product or service. Although MADD uses promotional activities to spread their message, the core offering is the idea of preventing drunk driving, not the promotional activities themselves.

Therefore, the correct answer is "ideas" as MADD is promoting the concept of stopping drunk driving through various means.