Questions: combines all the promotional tools employed by a firm into one comprehensive and unified promotional strategy. A market unification plan Integrated marketing communication A push promotional program A target coordination program

The answer is Integrated marketing communication.

This option is not a recognized term in marketing for combining promotional tools into a unified strategy. It seems to suggest a broader market strategy rather than focusing on promotional tools.

Integrated marketing communication (IMC) is the correct term that refers to the strategic approach of coordinating and integrating all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers and other end users at a minimal cost. This approach ensures that all forms of communications and messages are carefully linked together.

A push promotional program is a strategy that involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase. It does not specifically refer to the integration of all promotional tools.

This option is not a standard term in marketing. It suggests a focus on coordinating efforts towards a target market but does not specifically address the integration of promotional tools into a unified strategy.