Questions: Multiple Choice Question What section of a business plan is intended to catch the readers interest quickly and convince them to read it further and not throw it away? Company Background Executive Summary Capital Required Sales Pitch

The answer is Executive Summary.

Explanation for each option:

• Company Background: This section provides detailed information about the company's history, mission, and structure. While important, it is not designed to immediately capture the reader's interest.

• Executive Summary: This is the correct answer. The executive summary is a concise overview of the entire business plan. It is intended to grab the reader's attention and provide a compelling reason to read the rest of the document. It highlights the key points, such as the business concept, financial features, and strategic goals.

• Capital Required: This section outlines the amount of funding needed and how it will be used. While crucial for investors, it is not the section designed to initially engage the reader.

• Sales Pitch: This is not typically a standalone section in a business plan. Instead, elements of a sales pitch might be integrated into various parts of the plan, such as the marketing strategy or executive summary. However, it is not specifically intended to capture initial interest.