Questions: Concentrated marketing is also known as marketing. individual local item-specific niche undifferentiated
Transcript text: Question 64
Concentrated marketing is also known as $\qquad$ marketing.
individual
local
item-specific
niche
undifferentiated
Solution
Answer
The answer is niche.
Explanation
Option 1: Individual
Individual marketing refers to tailoring products and marketing programs to the needs and preferences of individual customers. It is not synonymous with concentrated marketing.
Option 2: Local
Local marketing involves targeting customers in a specific geographic area. While it is a form of targeted marketing, it is not the same as concentrated marketing.
Option 3: Item-specific
Item-specific marketing focuses on promoting a particular product or item. This term is not commonly used to describe concentrated marketing.
Option 4: Niche
Niche marketing, also known as concentrated marketing, involves focusing marketing efforts on a specific, well-defined segment of the market. This approach allows companies to target a particular group of consumers with tailored products and marketing strategies.
Option 5: Undifferentiated
Undifferentiated marketing, also known as mass marketing, involves targeting the entire market with a single marketing strategy. This is the opposite of concentrated marketing, which focuses on a specific segment.