Questions: Concentrated marketing is also known as marketing. individual local item-specific niche undifferentiated

Concentrated marketing is also known as marketing. individual local item-specific niche undifferentiated
Transcript text: Question 64 Concentrated marketing is also known as $\qquad$ marketing. individual local item-specific niche undifferentiated
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Solution

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Answer

The answer is niche.

Explanation
Option 1: Individual

Individual marketing refers to tailoring products and marketing programs to the needs and preferences of individual customers. It is not synonymous with concentrated marketing.

Option 2: Local

Local marketing involves targeting customers in a specific geographic area. While it is a form of targeted marketing, it is not the same as concentrated marketing.

Option 3: Item-specific

Item-specific marketing focuses on promoting a particular product or item. This term is not commonly used to describe concentrated marketing.

Option 4: Niche

Niche marketing, also known as concentrated marketing, involves focusing marketing efforts on a specific, well-defined segment of the market. This approach allows companies to target a particular group of consumers with tailored products and marketing strategies.

Option 5: Undifferentiated

Undifferentiated marketing, also known as mass marketing, involves targeting the entire market with a single marketing strategy. This is the opposite of concentrated marketing, which focuses on a specific segment.

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