Transcript text: Analyze Craft and Structure
Author's Purpose: Rhetoric Franklin's speech was successful: The Constitution was approved and sent to the states for ratification. Franklin's text provides examples of several rhetorical devices, or ways of using language for effect, that appeal to an audience and produce a successful oratory.
- Paradox is a statement or idea that seems contradictory but actually presents a truth. For example, in Shakespeare's Hamlet, the statement "I must be cruel to be kind" seems illogical. On reflection, however, it demonstrates a deeper truth: Sometimes, one must face a painful reality in order to rise above or learn from it.
- Concession is the acknowledgment of an opponent's arguments.
- Rhetorical questions are questions asked for effect-to make a point, or introduce a topic. The speaker does not expect the audience to answer, because the answer is obvious.
While not strictly an example of a rhetorical device, a speaker's tone, or attitude toward the subject and audience, can also sway listeners. Phrasing and word choice combine to convey tone, which may be ironic, serious, humorous, friendly, distant, cynical, earnest, and so on.