Questions: Multiple Choice Question A(n) is a basic need that drives consumers to solve a problem and satisfy a need, such as a headache that leads a person to purchase a pain reliever: behavior motive perception attitude

Multiple Choice Question
A(n) is a basic need that drives consumers to solve a problem and satisfy a need, such as a headache that leads a person to purchase a pain reliever:
behavior
motive
perception
attitude
Transcript text: Multiple Choice Question $A(n)$ $\qquad$ is a basic need that drives consumers to solve a problem and satisfy a need, such as a headache that leads a person to purchase a pain reliever: behavior motive perception attitude Need help? Review these concept resources. Read About the Concept
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Solution

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The answer is: motive

Explanation for each option:

  1. Behavior: This refers to the actions or reactions of an individual in response to external or internal stimuli. While behavior is the result of a need or motive, it is not the basic need itself that drives consumers to solve a problem.

  2. Motive: This is the correct answer. A motive is an internal force that prompts a person to take action to satisfy a need or solve a problem. In the context of the question, the headache is the problem, and the motive is the drive to alleviate the pain, leading the person to purchase a pain reliever.

  3. Perception: This refers to the process by which individuals select, organize, and interpret sensory information to form a meaningful picture of the world. While perception can influence consumer behavior, it is not the basic need or drive itself.

  4. Attitude: This is a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object. Attitudes can influence consumer decisions, but they are not the basic need or drive that prompts the action to solve a problem.

In summary, the term "motive" best fits the description of a basic need that drives consumers to take action to solve a problem and satisfy a need.

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