Questions: Bike Well, a leading manufacturer of exercise bicycles ran a full-page advertisement in a health magazine differentiating the price of its bicycle with that of a leading competitor. The manufacturer is using

The answer is: comparative advertising.

Explanation for each option:

1. Reminder-oriented advertising: This type of advertising is used to remind consumers about a product or brand, typically when the product is already well-known. It does not focus on comparing with competitors.

2. Comparative advertising: This involves directly comparing a product with a competitor's product, highlighting differences such as price, features, or benefits. In this case, Bike Well is differentiating its bicycle's price from a competitor, which fits the definition of comparative advertising.

3. A pushing strategy: This is a marketing strategy where a company pushes its products through the distribution channels to the end consumers. It does not specifically involve advertising comparisons with competitors.

4. Advocacy advertising: This type of advertising is used to promote a particular point of view or social cause rather than a specific product. It is not focused on comparing products with competitors.

Therefore, the correct answer is comparative advertising.