Questions: Company's must ensure that they are reporting their inventory at - of cost or market.

The answer is: lower

Explanation:

• The phrase "lower of cost or market" is a common accounting principle used in inventory valuation. It means that a company should report its inventory at the lower value between its original cost and its current market value. This principle is used to ensure that inventory is not overstated on the financial statements, which could mislead stakeholders about the company's financial position.