Questions: Question 9 Coupons, rebates and premiums are sales promotions for which market? C. Consumer market D. Trade market A. Business market B. At-home market 0.1 pts Question 10 Which of the following is carried out through a program in which retail salespeople are offered a monetary reward for featuring a marketer's brand with shoppers? C. Allowances A. Cooperating advertising B. Sales-training programs D. Push money

The answer to Question 9 is C. Consumer market.

Coupons, rebates, and premiums are typically used as sales promotions aimed at the consumer market. These promotions are designed to encourage consumers to purchase a product by offering them a financial incentive or added value.

The trade market involves promotions aimed at wholesalers, distributors, or retailers, rather than end consumers. While trade promotions can include discounts or incentives, they are not typically referred to as coupons, rebates, or premiums.

The business market involves transactions between businesses, such as B2B sales. Sales promotions in this market might include volume discounts or special terms, but not typically consumer-oriented promotions like coupons or rebates.

The term "at-home market" is not a standard category in marketing terminology related to sales promotions.

The answer to Question 10 is D. Push money.

Push money, also known as a spiff, is a monetary reward given to retail salespeople to encourage them to promote a specific brand or product to customers. This aligns with the description of offering a monetary reward for featuring a marketer's brand with shoppers.

Allowances are typically financial incentives given to retailers or distributors to stock or promote a product, but they are not specifically tied to individual salespeople's efforts.

Cooperative advertising involves a shared advertising effort between a manufacturer and a retailer, where both parties contribute to the advertising costs. It does not directly involve monetary rewards to salespeople.

Sales-training programs are designed to educate and improve the skills of salespeople, but they do not involve direct monetary rewards for promoting specific brands.