Questions: QUESTION 3 of 10: Click-through rate is the percentage of people who click on your ad when they see it. Your ad was seen 12,000 times and you got 1,100 clicks. What is your click-through rate? Round to the nearest tenth of a percent.
a) 8.5 %
b) 9.2 %
c) 10.1 %
d) 12.3 %
Transcript text: QUESTION 3 of 10: Click-through rate is the percentage of people who cllck on your ad when they see it. Your ad was seen 12,000 times and you got 1,100 clicks. What is your click-through rate? Round to the nearest tenth of a percent.
a) $8.5 \%$
b) $9.2 \%$
c) $10.1 \%$
d) $12.3 \%$
Solution
Solution Steps
Step 1: Understand the formula for click-through rate (CTR)
The click-through rate (CTR) is calculated using the formula:
\[
\text{CTR} = \left( \frac{\text{Number of Clicks}}{\text{Number of Impressions}} \right) \times 100
\]
where:
Number of Clicks = 1,100
Number of Impressions = 12,000
Step 2: Plug the values into the formula
Substitute the given values into the formula:
\[
\text{CTR} = \left( \frac{1,100}{12,000} \right) \times 100
\]
Step 3: Calculate the CTR
Perform the division and multiplication:
\[
\text{CTR} = \left( \frac{1,100}{12,000} \right) \times 100 = 0.0916667 \times 100 = 9.16667\%
\]
Step 4: Round to the nearest tenth of a percent
Round 9.16667% to the nearest tenth:
\[
\text{CTR} \approx 9.2\%
\]