Questions: mylab.pearson.com CH 7 8 Quiz Question 11 of 19 This quiz: 20 point(s) possible This question: 1 point(s) The Coca-Cola Company sells beverages, ranging from soft drinks to juices to bottled water, to a variety of different segments. Which targeting strategy is Coca-Cola using? O A. Differentiated marketing O B. Local marketing O C. Concentrated marketing O D. Undifferentiated marketing O E. Individual marketing

mylab.pearson.com CH 7 8 Quiz Question 11 of 19 This quiz: 20 point(s) possible This question: 1 point(s) The Coca-Cola Company sells beverages, ranging from soft drinks to juices to bottled water, to a variety of different segments. Which targeting strategy is Coca-Cola using? O A. Differentiated marketing O B. Local marketing O C. Concentrated marketing O D. Undifferentiated marketing O E. Individual marketing
Transcript text: mylab.pearson.com CH 7 & 8 Quiz Question 11 of 19 This quiz: 20 point(s) possible This question: 1 point(s) The Coca-Cola Company sells beverages, ranging from soft drinks to juices to bottled water, to a variety of different segments. Which targeting strategy is Coca-Cola using? O A. Differentiated marketing O B. Local marketing O C. Concentrated marketing O D. Undifferentiated marketing O E. Individual marketing
failed

Solution

failed
failed

The answer is A: Differentiated marketing.

Explanation for each option:

A. Differentiated marketing: This strategy involves targeting several market segments with a different offering for each. Coca-Cola uses this strategy by offering a wide range of beverages, such as soft drinks, juices, and bottled water, each tailored to different consumer preferences and needs.

B. Local marketing: This strategy focuses on tailoring products and marketing efforts to the needs and wants of local customer groups. While Coca-Cola may use local marketing in specific instances, the question highlights their broad range of products targeting different segments, which aligns more with differentiated marketing.

C. Concentrated marketing: This strategy involves focusing on a single market segment. Coca-Cola does not concentrate on a single segment but rather targets multiple segments with various products.

D. Undifferentiated marketing: This strategy involves targeting the whole market with one offer. Coca-Cola does not use this strategy as they offer a variety of products to cater to different segments.

E. Individual marketing: This strategy involves tailoring products and marketing programs to the needs and preferences of individual customers. Coca-Cola's approach is broader, targeting different segments rather than individual customers.

Therefore, the most appropriate answer is A: Differentiated marketing.

Was this solution helpful?
failed
Unhelpful
failed
Helpful

Questions asked by other users

failedAnswered
Evaluate the integral: ∫(2 sin x + 3 cos x) dx
failedAnswered
Use the banker's rule. Find the maturity value of the undiscounted promissory note shown The maturity value of the undiscounted promissory note is . (Round to the nearest cent as needed.)
failedAnswered
Create a sketch of a function f(x) that has the following characteristics. - lim x → 3+ f(x)=2 - lim x → 3- f(x)=-1 - f(3)=5
failedAnswered
The cost C, in millions of dollars, of producing q items is given by C=4.1+0.002 q. Interpret the 4.1 and the 0.002 in terms of production. Interpretation of 4.1: NOTE: Check all the correct interpretations. The 4.1 represents the fixed cost of 4.1 million. The 4.1 represents the fixed cost of 4.1. The 4.1 is the cost of producing zero units. The 4.1 is the cost in million of producing zero units.
failedAnswered
If you put 7850 in the ATM each day, what percent of the days in a month should you expect to run out of cash? 16.7% (Round to the nearest tenth as needed.) If you are willing to run out of cash for 10% of the days, how much cash should you put in the ATM each day? (Round to the nearest hundred dollars as needed.)