Questions: Organizations must define and execute an effective strategy to be successful in e-commerce and m-commerce. 1. Businesses should use Web sites as standalone items for e-commerce and not connect them to other commerce efforts by the business. True or False? a. True b. False

The answer is b. False.

Explanation:

1. Integration is Key: Successful e-commerce and m-commerce strategies often involve integrating online platforms with other business operations. This ensures a seamless customer experience and efficient business processes. For example, integrating an e-commerce website with inventory management systems helps keep stock levels accurate and up-to-date.

2. Omnichannel Approach: Modern consumers expect a consistent experience across all channels, whether they are shopping online, on mobile devices, or in physical stores. An omnichannel strategy, which connects various commerce efforts, can enhance customer satisfaction and loyalty. For instance, a customer might research a product online, purchase it via a mobile app, and pick it up in-store.

3. Data Utilization: Connecting e-commerce websites with other business systems allows for better data collection and analysis. This data can be used to personalize marketing efforts, improve customer service, and make informed business decisions. For example, customer purchase history from an e-commerce site can inform targeted email marketing campaigns.

4. Efficiency and Cost Savings: Integrating e-commerce with other business operations can lead to more efficient processes and cost savings. For example, automated order processing and fulfillment systems can reduce manual labor and errors.

In summary, businesses should not use websites as standalone items for e-commerce. Instead, they should integrate these platforms with other commerce efforts to create a cohesive and efficient strategy.