The procedure estimates the speed of sound in air by using the distance at which the echo is no longer heard and the regular interval of claps. The speed of sound \( v \) is calculated using the formula \( v = \frac{2d}{t} \), where \( t \) is the time interval between claps (0.5 seconds) and \( d \) is the distance to the wall.
\(\boxed{v = \frac{2d}{0.5}}\)