Questions: Which of the four Ps represents all activities necessary to get an offering to the right customer when that customer wants it? Price Place Product Promotion

Which of the four Ps represents all activities necessary to get an offering to the right customer when that customer wants it? Price Place Product Promotion
Transcript text: Which of the four Ps represents all activities necessary to get an offering to the right customer when that customer wants it? Price Place Product Promotion
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Solution

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Answer

The answer is Place.

Explanation
Option 1: Price

Price refers to the amount of money customers must pay to acquire a product or service. It involves strategies related to pricing models, discounts, and payment terms but does not encompass the activities necessary to get the offering to the customer.

Option 2: Place

Place represents all activities necessary to get an offering to the right customer when that customer wants it. This includes distribution channels, logistics, inventory management, and ensuring that the product is available at the right location and time.

Option 3: Product

Product refers to the actual goods or services being offered to meet customer needs. It involves decisions about design, features, quality, and branding but does not cover the logistics of getting the product to the customer.

Option 4: Promotion

Promotion encompasses all activities aimed at communicating the benefits of the product to the target audience. This includes advertising, sales promotions, public relations, and personal selling but does not involve the physical distribution of the product.

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