Questions: How does cultural knowledge help a company achieve success? A. It helps a company gain points of parity. B. It helps a company interact with its competitors. C. It helps a company achieve points of difference. D. It helps a company interact with sponsors. E. It helps a company target its customers better.

The answer is E. It helps a company target its customers better.

Points of parity refer to the aspects of a product or service that are similar to competitors. While cultural knowledge can contribute to understanding market standards, it is more directly related to differentiation and targeting rather than achieving parity.

Cultural knowledge is more about understanding the market and consumer behavior rather than directly interacting with competitors. Competitor interaction typically involves strategic analysis and market positioning.

While cultural knowledge can contribute to creating points of difference by understanding unique cultural needs and preferences, the primary benefit is in targeting and tailoring offerings to specific customer segments.

Interacting with sponsors is more about relationship management and strategic partnerships. Cultural knowledge might play a role in understanding sponsor expectations, but it is not the primary benefit.

Cultural knowledge is crucial for understanding the preferences, behaviors, and needs of different customer segments. This understanding allows companies to tailor their products, marketing strategies, and communications to better meet the needs of their target audience, leading to greater success in the market.