Questions: Why have many companies decided to advertise on TikTok? A to distance themselves from platforms like Facebook and Instagram (B) to reach a younger and more international audience C) it has the lowest advertising costs of any social media platform Do so they can include more dynamic, print-based ads

Why have many companies decided to advertise on TikTok? A to distance themselves from platforms like Facebook and Instagram (B) to reach a younger and more international audience C) it has the lowest advertising costs of any social media platform Do so they can include more dynamic, print-based ads
Transcript text: Why have many companies decided to advertise on TikTok? A to distance themselves from platforms like Facebook and Instagram (B) to reach a younger and more international audience C) it has the lowest advertising costs of any social media platform Do so they can include more dynamic, print-based ads
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The answer is (B): to reach a younger and more international audience.

Explanation for each option:

A) To distance themselves from platforms like Facebook and Instagram - This is incorrect. While some companies may want to diversify their advertising platforms, the primary reason for choosing TikTok is not necessarily to distance themselves from other platforms.

B) To reach a younger and more international audience - This is correct. TikTok is known for its large user base of younger individuals, particularly Gen Z, and has a significant international presence, making it an attractive platform for companies aiming to target these demographics.

C) It has the lowest advertising costs of any social media platform - This is incorrect. While TikTok may offer competitive advertising rates, the decision to advertise on TikTok is more about reaching a specific audience rather than just cost.

D) So they can include more dynamic, print-based ads - This is incorrect. TikTok is a video-based platform, and the focus is on dynamic video content rather than print-based ads.

In summary, many companies choose to advertise on TikTok primarily to reach a younger and more international audience.

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