We are given:
The difference in price is calculated as: \[ \text{difference} = \text{new price} - \text{original price} = 238 - 140 = 98 \]
The percentage increase is calculated using the formula: \[ \text{percentage increase} = \left( \frac{\text{difference}}{\text{original price}} \right) \times 100 \] Substituting the values, we get: \[ \text{percentage increase} = \left( \frac{98}{140} \right) \times 100 = 0.7 \times 100 = 70 \]
The percentage increase is: \[ \boxed{70\%} \]
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