Questions: Select all that apply Which of the following statements about the customer segments section of the business model are correct? Customer segments build from the IDEO screen work-up. There is often more than one type of custom segment. Most customer segments will benefit from the same solution delivered in much the same way. Each customer segment usually has its own problem and value proposition.

The correct answers are:

• There is often more than one type of customer segment.
• Each customer segment usually has its own problem and value proposition.

Explanation for each option:

1. Customer segments build from the IDEO screen work-up.

   • This statement is not necessarily correct. While IDEO's design thinking process can help identify customer needs and segments, customer segments in a business model can be derived from various sources and methodologies, not exclusively from IDEO's screen work-up.

2. There is often more than one type of customer segment.

   • This statement is correct. Most businesses serve multiple customer segments, each with distinct characteristics, needs, and behaviors. For example, a company might target both individual consumers and businesses, each requiring different marketing strategies and value propositions.

3. Most customer segments will benefit from the same solution delivered in much the same way.

   • This statement is incorrect. Different customer segments often have unique needs and preferences, which means that a one-size-fits-all solution is rarely effective. Tailoring solutions to meet the specific needs of each segment is usually necessary for success.

4. Each customer segment usually has its own problem and value proposition.

   • This statement is correct. Each customer segment typically faces different challenges and therefore requires a unique value proposition that addresses their specific problems. For instance, a software company might offer different features or pricing plans to small businesses compared to large enterprises.