Questions: When site visitors leave the site almost as soon as they arrive, perhaps after viewing just one page, the marketing manager will be concerned with the bounce rate

When site visitors leave the site almost as soon as they arrive, perhaps after viewing just one page, the marketing manager will be concerned with the bounce rate
Transcript text: When site visitors leave the site almost as soon as they arrive, perhaps after viewing just one page, the marketing manager will be concerned with the bounce rate
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Solution

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The answer is the third one (or C): bounce rate.

Explanation for each option:

  • Click path: This refers to the sequence of hyperlinks a visitor follows on a website. It is not directly related to visitors leaving the site quickly.
  • Conversion rate: This measures the percentage of visitors who take a desired action (such as making a purchase or signing up for a newsletter). It does not specifically address the issue of visitors leaving the site almost immediately.
  • Bounce rate: This is the percentage of visitors who leave the site after viewing only one page. It directly addresses the concern of visitors leaving the site almost as soon as they arrive.
  • Page view: This refers to the number of times a page is viewed. It does not specifically address the issue of visitors leaving the site quickly.

Summary: The marketing manager will be concerned with the bounce rate when site visitors leave the site almost as soon as they arrive, perhaps after viewing just one page.

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