Questions: A new alcoholic cooler drink is packaged in brightly colored bottles with cartoon images in a tropical setting. A group of parents have complained to the company that this packaging is appealing to youth. What important function of packaging are the parents objecting to? - Protecting the contents of the product - Cueing the customer to branding information - Environmental function of informing consumers of sustainability - Ethical function of informing the consumer of the risks of alcohol

The answer is: Cueing the customer to branding information

This option refers to the packaging's role in ensuring the product remains safe and intact during transportation and storage. The parents' complaint is not about the physical protection of the product, so this is not the function they are objecting to.

This option involves the packaging's role in attracting customers and conveying brand identity. The use of brightly colored bottles with cartoon images is a marketing strategy aimed at making the product visually appealing. The parents are concerned that this type of packaging is particularly attractive to youth, which could encourage underage drinking. Therefore, this is the function they are objecting to.

This option pertains to the packaging's role in communicating information about the product's environmental impact or sustainability. The parents' complaint does not relate to environmental concerns, so this is not the function they are objecting to.

This option involves the packaging's responsibility to inform consumers about the potential risks associated with alcohol consumption. While this is an important function, the parents' complaint is specifically about the appeal of the packaging to youth, not the lack of risk information. Therefore, this is not the function they are objecting to.