Questions: Direct selling and point-of-purchase displays are examples of a.) collaboration b.) curation c.) pull marketing d.) push marketing

Direct selling and point-of-purchase displays are examples of  
a.) collaboration  
b.) curation  
c.) pull marketing  
d.) push marketing
Transcript text: UNIT 2 - CHALLENGE 2.3: Ethics, Marketin 5 - Push and Pull Marketing LEARNING OBJECTIVE: Differentiate between push marketing and pull marketing Direct selling and point-of-purchase displays are examples of $\qquad$ a.) collaboration b.) curation c.) pull marketing d.) push marketing
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Solution

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The answer is the fourth one (d): push marketing.

Explanation for each option: a.) Collaboration - This refers to working together with others to achieve a common goal, which is not directly related to the concept of direct selling or point-of-purchase displays. b.) Curation - This involves selecting, organizing, and presenting content or products, which is not the primary focus of direct selling or point-of-purchase displays. c.) Pull marketing - This strategy aims to attract customers to seek out your product or service, often through advertising and promotions that create demand. Direct selling and point-of-purchase displays do not primarily aim to create demand but rather to push the product to the consumer. d.) Push marketing - This strategy involves taking the product directly to the customer, such as through direct selling and point-of-purchase displays, to ensure the product is seen and purchased.

Summary: Direct selling and point-of-purchase displays are examples of push marketing.

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