Questions: LEARNING OBJECTIVE: Recognize specific aspects of consumer confidence. Which of the following describes how consumer confidence is measured? a.) It is measured over the time period between the next 6 and 12 months b.) It is measured over the time period between the present and next 12 months c.) It is measured over the time period between the past 6 months and the present d.) It is measured over the time period between the present and next 6 months.

The answer is b.) It is measured over the time period between the present and next 12 months.

This option is incorrect because consumer confidence typically involves assessing expectations and sentiments from the present moment into the future, not starting from a future point.

This option is correct. Consumer confidence is generally measured by evaluating how consumers feel about the current economic situation and their expectations for the economy over the next 12 months. This includes their views on personal financial situations, employment, and overall economic conditions.

This option is incorrect because consumer confidence focuses on current conditions and future expectations rather than past conditions.

While this option partially captures the forward-looking aspect of consumer confidence, it is typically measured over a longer period, such as the next 12 months, to provide a more comprehensive view of consumer expectations.