Questions: The text details how Five Guys identified that their target market values taste, freshness, and quality and are willing to pay a premium price for a "gourmet" hamburger experience. How did market segmentation help Five Guys in this example? - It helped Five Guys plan a repositioning statement. - It helped Five Guys design new menu items - It helped Five Guys in targeting lower income families. - It helped Five Guys define the needs and wants of their customer. - It helped Five Guys organize a database.

The answer is: It helped Five Guys define the needs and wants of their customer.

Explanation for each option:

1. It helped Five Guys plan a repositioning statement.

   • This option is incorrect because the text does not mention anything about Five Guys needing to reposition their brand. Instead, it focuses on understanding their target market's preferences.

2. It helped Five Guys design new menu items.

   • This option is incorrect because the text does not discuss the creation of new menu items. The emphasis is on understanding the existing preferences of their target market.

3. It helped Five Guys in targeting lower income families.

   • This option is incorrect because the text specifically mentions that the target market is willing to pay a premium price, which suggests that they are not primarily targeting lower-income families.

4. It helped Five Guys define the needs and wants of their customer.

   • This option is correct. Market segmentation allowed Five Guys to understand that their target market values taste, freshness, and quality, and is willing to pay more for a gourmet hamburger experience. This understanding is crucial for defining the needs and wants of their customers.

5. It helped Five Guys organize a database.

   • This option is incorrect because the text does not mention anything about organizing a database. The focus is on understanding customer preferences through market segmentation.

In summary, market segmentation helped Five Guys by defining the needs and wants of their customers, which in turn allowed them to cater specifically to those who value taste, freshness, and quality in their dining experience.