Questions: The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market segmentation.

The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market segmentation.

Transcript text: The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market segmentation.

Solution

Solution Steps

Step 1: Understanding the Question

The question asks for the term used to describe the process of dividing a market into distinct groups of buyers.

Step 2: Analyzing the Options

The options provided are:

A. Positioning
B. Differentiation
C. Analysis
D. Segmentation
E. Targeting

Step 3: Identifying the Correct Term

The correct term for dividing a market into distinct groups of buyers is "Segmentation."

Final Answer

D. Segmentation

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