Questions: Market Research Results Materials conducted her surveys and has analyzed the results. Marissa Hi, Eliannys Ranero, I have the results of the market research, and you'll be interested to see the results of what your customers think of your business. Take a look! Marissa From the research, customers really like your drink quality and customer service, but what do you see needs improving? Materials on the right have been updated 》 Customer service and friendliness Location Product variety Quarterly Market Research Analysis The Strengths Customers Believe the Business Has The Weaknesses Customers Believe the Business Has Products are high-quality. Customer service is high-quality. Customers' income range for the area is fairly high. Strong social media marketing. Location produces plenty of foot traffic during the day from nearby businesses. The Opportunities Customers Would Like From the Business Offering other products like some other competitors do. Hire more employees to shorten wait times. Expand to another location. Create an app for ease of ordering. Product variety is lacking. Limited staff during peak business hours can lead to longer wait times. Lack of awareness of products and promotions. Since we are located in front of a business center, the weekends are slower. The Threats Customers Believe the Business Will Face The fluctuating price of ingredients. Strong competition from other nearby cafes. Not enough employees to allow expansion. Technology changes, such as creating an app, takes a longer time. Submit

Based on the market research results provided, here is an analysis of the strengths, weaknesses, opportunities, and threats (SWOT) for the business:

1. High-Quality Products and Customer Service: Customers appreciate the quality of the drinks and the level of customer service provided. This is a significant strength as it can lead to customer loyalty and positive word-of-mouth.
2. Strong Social Media Marketing: Effective use of social media can enhance brand visibility and customer engagement.
3. Location: The business benefits from a location that generates plenty of foot traffic during the day due to nearby businesses. This can lead to increased sales during weekdays.

1. Product Variety: Customers have noted a lack of variety in the products offered. Expanding the menu could attract a broader customer base.
2. Limited Staff During Peak Hours: Insufficient staffing can lead to longer wait times, which may frustrate customers and deter repeat business.
3. Lack of Awareness of Products and Promotions: There seems to be a gap in communicating available products and promotions to customers, which could be addressed through improved marketing strategies.

1. Expand Product Offerings: Customers have expressed interest in a wider range of products, similar to what competitors offer. This could be an opportunity to capture more market share.
2. Hire More Employees: Increasing staff could reduce wait times and improve customer satisfaction, especially during peak hours.
3. Expand to Another Location: Given the current location's success, opening another branch could capitalize on the brand's strengths.
4. Create an App: Developing an app for ease of ordering could enhance customer convenience and streamline operations.

1. Fluctuating Ingredient Prices: This could impact profit margins and necessitate price adjustments.
2. Strong Competition: Nearby cafes pose a competitive threat, which could affect market share.
3. Technology Changes: Implementing new technology, such as an app, may take time and resources, potentially delaying its benefits.
4. Weekend Slowdown: The location's reliance on weekday foot traffic from nearby businesses means weekends are slower, which could impact overall sales.

In summary, while the business has several strengths, addressing the identified weaknesses and capitalizing on opportunities could enhance its competitive position. Additionally, being mindful of the threats and developing strategies to mitigate them will be crucial for sustained success.