To find the $y$-intercept, we need to evaluate the polynomial $p(x)$ at $x = 0$.
The end behavior of the polynomial can be determined by examining the leading term when the polynomial is expanded. Since the polynomial is of degree 3 (from the term $-4(x+6)(4x-3)^2$), we can infer the end behavior based on the leading coefficient and the degree.
To find the zeros of the polynomial, we need to solve for $x$ when $p(x) = 0$. The zeros are the values of $x$ that make each factor zero, and their multiplicities are determined by the exponents of the factors.
To find the $y$-intercept of the graph of \( y = p(x) \), we need to evaluate \( p(x) \) at \( x = 0 \).
Given:
\[ p(x) = -4(x+6)(4x-3)^2 \]
Substitute \( x = 0 \):
\[ p(0) = -4(0+6)(4 \cdot 0 - 3)^2 \]
\[ p(0) = -4(6)(-3)^2 \]
\[ p(0) = -4(6)(9) \]
\[ p(0) = -4 \cdot 54 \]
\[ p(0) = -216 \]
Thus, the $y$-intercept is:
\[ (x, y) = (0, -216) \]
To describe the end behavior of \( p(x) \), we need to analyze the leading term of the polynomial when expanded. The polynomial \( p(x) \) is given by:
\[ p(x) = -4(x+6)(4x-3)^2 \]
First, expand \( (4x-3)^2 \):
\[ (4x-3)^2 = 16x^2 - 24x + 9 \]
Now, multiply by \( (x+6) \):
\[ p(x) = -4(x+6)(16x^2 - 24x + 9) \]
\[ p(x) = -4 \left( 16x^3 - 24x^2 + 9x + 96x^2 - 144x + 54 \right) \]
\[ p(x) = -4 \left( 16x^3 + 72x^2 - 135x + 54 \right) \]
\[ p(x) = -64x^3 - 288x^2 + 540x - 216 \]
The leading term is \( -64x^3 \). Since the coefficient of the leading term is negative and the degree is odd, the end behavior is:
\[
\begin{array}{l}
\text{As } x \rightarrow \infty, p(x) \rightarrow -\infty \\
\text{As } x \rightarrow -\infty, p(x) \rightarrow \infty
\end{array}
\]
To find the zeros of \( p(x) \), we set \( p(x) = 0 \):
\[ -4(x+6)(4x-3)^2 = 0 \]
This equation is satisfied when either factor is zero:
\( x + 6 = 0 \)
\[ x = -6 \]
\( (4x-3)^2 = 0 \)
\[ 4x - 3 = 0 \]
\[ 4x = 3 \]
\[ x = \frac{3}{4} \]
The multiplicities are determined by the exponents of the factors:
- \( x = -6 \) has a multiplicity of 1.
- \( x = \frac{3}{4} \) has a multiplicity of 2.
\[
\boxed{(0, -216)}
\]
\[
\boxed{\begin{array}{l}
\text{As } x \rightarrow \infty, p(x) \rightarrow -\infty \\
\text{As } x \rightarrow -\infty, p(x) \rightarrow \infty
\end{array}}
\]
\[
\boxed{x = -6 \text{ with multiplicity 1}}
\]
\[
\boxed{x = \frac{3}{4} \text{ with multiplicity 2}}
\]