Questions: Survey Results Goals of Marketing Eric, let's review the recent survey data of 25,000 college students. Eric Sure! This will be very useful in our decisions for creating value with the target group. Linzi pulls up the data from the survey for you all to review. Linzi Looking over the data, which should we communicate to create value for our target audience? Consider carefully. This will be a major decision for us. Multiple styles to choose from Large memory for a great gaming experience Lightweight for easy travel Three Goals of Marketing 1. Create Value 2. Communicate Value 3. Deliver Value Survey Results Relevance College Student Survey Survey Statement (Based on 25,000 college students) Percentage I will be traveling with my laptop most often. 87% I will be working from home with my laptop most often. 37% I will be traveling and working from home with my laptop about the same amount of time. I will pay more for a laptop that has to be charged less often. I will pay more for stylish laptop. I will pay more for a laptop with a large

Based on the survey data provided, the most relevant information to communicate in order to create value for the target audience of college students is the feature related to battery life. Here's the analysis:

1. The answer is: I will pay more for a laptop that has to be charged less often (87%).

   Explanation:

   • This statement has the highest percentage (87%) of college students indicating a willingness to pay more for a laptop with longer battery life. This suggests that battery life is a significant priority for the majority of the target audience.
   • Communicating the value of long battery life aligns with the goal of creating value, as it addresses a key need and preference of the target group.

2. I will pay more for a stylish laptop (37%).

   • This option is less relevant compared to the battery life feature, as only 37% of students are willing to pay more for style. While style is important to some, it is not the primary concern for the majority.

3. I will pay more for a laptop with a large memory.

   • The percentage for this option is not provided, but based on the context, it seems less emphasized compared to battery life. However, if the percentage were significant, it could also be a point of value to communicate, especially for students interested in gaming or heavy software use.

In conclusion, focusing on the long battery life feature is the most effective way to create value for the target audience, as it directly addresses the primary concern of the majority of college students surveyed.