Questions: Multiple Choice Question A new or considerably changed service concept is referred to as a service Need help? Review these concept resources. Read about the concept "New service concept" ○ offering ○ innovation ○ product ○ breakthrough

The answer is the second one (or B): innovation.

Explanation for each option:

• Offering: This term generally refers to the goods or services that a company provides to its customers. It does not specifically imply that the service concept is new or considerably changed.

• Innovation: This term is used to describe the introduction of something new or a significant change to an existing product, service, or process. A new or considerably changed service concept fits well under the definition of innovation.

• Product: While a product can be new or considerably changed, the term "product" is more commonly associated with tangible goods rather than services. Therefore, it is not the best fit for describing a new or considerably changed service concept.

• Breakthrough: This term refers to a significant and dramatic development or discovery. While a breakthrough can involve a new or considerably changed service concept, it is a broader term that can apply to various fields and is not specific to services.

Summary: A new or considerably changed service concept is best referred to as a service innovation.