Questions: As a public relations tool, involves disseminating unpaid news items through some form of media to gain attention and support.

The answer is publicity.

Event marketing involves organizing events to promote a product, service, or brand. While it can generate media coverage, it typically involves planned activities and may include paid promotions.

Publicity refers to the dissemination of unpaid news items through media channels to gain attention and support. It relies on media coverage to spread information without direct payment for the space or time.

Media kits are packages of promotional materials provided to the media to facilitate coverage. They are tools used to support publicity efforts but do not themselves involve the dissemination of news items.

Sponsorship involves providing financial or other support to an event, activity, or organization in exchange for brand exposure. It is typically a paid arrangement and not the same as unpaid news dissemination.