Questions: Multiple Choice Question Which of the following is the part of the marketing mix that seeks to create value by providing features and benefits that meet consumers' needs? Placement Product Positioning Promotion

The answer is Product

Placement refers to the distribution strategy of making a product available to consumers in the right place and at the right time. It is about ensuring that the product is accessible to the target market but does not directly create value through features and benefits.

Product is the part of the marketing mix that directly involves creating value by offering features and benefits that meet consumers' needs. It encompasses the design, quality, and functionality of the product, which are crucial in satisfying consumer demands and preferences.

Positioning involves creating a specific image or identity for a product in the minds of the target audience. While it is important for differentiating a product from competitors, it does not directly involve the creation of value through features and benefits.

Promotion is about communicating the value of a product to consumers through advertising, sales promotions, and other marketing communications. It aims to inform and persuade consumers but does not directly create value through the product's features and benefits.