The long run behavior of the function is:
\[
\lim_{r \to -\infty} f(r) = +\infty \quad \text{and} \quad \lim_{r \to \infty} f(r) = -\infty
\]
Thus, the final boxed answers are:
\[
\boxed{\lim_{r \to -\infty} f(r) = +\infty}
\]
\[
\boxed{\lim_{r \to \infty} f(r) = -\infty}
\]