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The Cryptoqueen, also known as Ruja Ignatova, is a GermanBulgarian businesswoman, who founded an International cryptocurrency company called OneCoin. A cryptocurrency is digital money you can use to pay people online, without banks. Bitcoin was the first cryptocurrency and it is still the biggest and best-known. People have made a lot of money buying and selling bitcoins. Ruja Ignatova convinced a lot of people to invest their savings in OneCoin and then she disappeared with all their money. They admired, trusted and wanted to be like her. Ruja Ignatova was one of the most charismatic and glamorous businesswomen around, always appearing on stage wearing a ball gown, long diamond earrings and bright red lipstick. She seemed to be richer and more successful than everybody else. She owned a luxury yacht, rented a penthouse in London's exclusive Kensington district and threw expensive parties. She is also extremely intelligent and well-educated. She got a doctorate from Konstanz University in Germany, a Master's degree in Law from Oxford University in the UK, and worked at the established US management consultancy company McKinsey and Company. But things began to change for the Cryptoqueen. Some people suspected that OneCoin was a dishonest scheme. Despite this, Dr Ruja continued travelling the world looking for new investors. Then, in October 2017, she didn't appear at a OneCoin promotion event in Lisbon. In fact she had disappeared and nobody knew where she was. Many journalists, investors and the American Federal Bureau of Investigation (FBI) were looking for her. In March 2019 the FBI arrested her brother Konstantin and charged him with fraud. They then also charged Ruja Ignatova with fraud, although they didn't know where she was. Some people think she has changed her identity and maybe even her face with expensive plastic surgery. It's impossible to be sure. But what is certain is that the people who lost their money to OneCoin are no closer to getting it back.
Checks and Balances The system of checks and balances is a cornerstone of the U.S. Constitution. The president, Congress, and the Supreme Court have unique constitutional procedures to check and balance the powers of the other branches. A good example of checks and balances at work occurred when Franklin D. Roosevelt was president. From 1935 to 1936, the U.S. Supreme Court struck down eight programs providing much-needed progressive reforms. Because the president strongly believed in these programs, he acted against the Court. Roosevelt pushed for legislation that would have increased the number of Supreme Court justices from nine to 15 . This would have allowed Roosevelt to nominate six justices. The number of justices had been changed six times since 1789, so the move was not without precedent. Despite strong public approval of President Roosevelt and of his New Deal reforms, the Judicial Procedures Reform Bill of 1937 failed. Critics said Roosevelt wanted to "pack" the Court with justices who would agree with him, thereby evading the Court's check on the executive branch of government. Roosevelt was a Democrat, but even lawmakers in his political party disapproved of the bill. When the chairman of the House Judiciary Committee, Democrat Hatton W. Sumners, announced that he opposed the plan, it was dead. Which sentence from the passage expresses a bias of the author? A. "A good example of checks and balances at work occurred when Franklin D. Roosevelt was president." B. "From 1935 to 1936 , the U.S. Supreme Court struck down eight programs providing much-needed progressive reforms." C. "Despite strong public approval of President Roosevelt and of his New Deal reforms, the Judicial Procedures Reform Bill of 1937 failed." D. "Roosevelt was a Democrat, but even lawmakers in his political party disapproved of the bill."
Ya que se detectaron diez áreas de oportunidad del brief, modelo de negocio y landing page de la marca, desarrolla un plan de acción e impleméntalo. Esto puede ser desde contenido textual y gráfico hasta cambios "radicales". Puedes apoyarte de algún diseñador gráfico para que tenga un estilo profesional. Contesta lo siguiente: a. ¿Cuál es el propósito de realizar las mejoras a cada "sección": brief, modelo de negocio y landing page? b. ¿Qué diferenciación otorgarán con los competidores del mercado? c. ¿Cuánto tiempo tardarán en realizar dichas mejoras? d. Revisa en Internet cómo realizar un plan de mejora y presenta tres planes de mejora uno para el brief, otro para el modelo de negocio y uno más para el landing page. e. Presenta el plan de mejora a la marca seleccionada. Anexa evidencia del envio de la propuesta a la marca, puede ser impresión de pantalla del correo, Facebook o tres fotografías de una reunión presencial. Una de las herramientas fundamentales al querer impulsar una marca es posicionarla en el buscador más utilizado en México, que es Google. La manera más sencilla para poder realizar esto, es hacer una campaña de Google AdWords, es decir, anuncios pagados. a. Para hacer una campaña en Google AdWords, deberás realizar el mapa conceptual de la estructura de tu campaña, teniendo en cuenta los objetivos ya planteados en tu modelo de negocio. b. Revisa que esto ya exista dentro de la marca seleccionada, de lo contrario, propón cómo integrarlo.